Grove Green is a monthly subscription service that sends eco-conscious household goods right to your doorstep. 

Center-top: primary logo 

Center-bottom: secondary logo

I decided to create my own typeface for this brief and use Ropa Soft Pro for paragraphs. 

The colors I chose reflect a market that strives to be environmentally-focused, and using greens and nude tones helped me achieve this identity. 

The boxes shipped monthly come in compact sizes to reduce overall shipping waste. They can also be easily composted.